Businesses Use AI Tools Despite Risks
2023-03-10
LRC
TXT
大字
小字
滚动
全页
1More American businesses are starting to use artificial intelligence (AI) tools to come up with new ideas and to deal with customers.
2Mattel is known for making children's toys.
3The company recently used an AI image generator called DALL-E to come up with ideas for new Hot Wheels toy cars.
4The used vehicle seller CarMax is using ChatGPT to gather thousands of customer comments.
5The social media service Snapchat has added a chatbot to its messaging service.
6And Instacart, a delivery service, now uses ChatGPT to answer food questions.
7Even the Coca-Cola company plans to use AI to help create new marketing content.
8It has not said exactly how it plans to use the technology.
9But the move shows that businesses are under pressure to use the tools that many of their employees and customers are already trying on their own.
10"We must embrace the risks," Coca-Cola CEO James Quincey said in a video announcing a partnership with OpenAI - maker of both DALL-E and ChatGPT.
11Some experts warn that businesses should carefully consider possible harms to customers, society, and their own companies before choosing to use AI tools in the workplace.
12Claire Leibowicz is with The Partnership on AI, a nonprofit group.
13The group recently released recommendations for companies producing AI-generated images, audio and other media.
14"I want people to think deeply before deploying this technology," Leibowicz said.
15"They should play around... but we should also think, what purpose are these tools serving in the first place?"
16There is a reason for the concern.
17While text generators like ChatGPT can make the process of writing emails and marketing documents faster and easier, they also appear to present misinformation as fact.
18And image generators like DALL-E are trained in copying widely available digital art and photography.
19This has raised copyright concerns from the creators of those works.
20"For companies that are really in the creative industry, if they want to make sure that they have copyright protection for those models, that's still an open question," said Anna Gressel.
21She is with the law firm Debevoise & Plimpton, which advises businesses on how to use AI.
22Gressel said it is safer to use AI tools as a "thought partner" but still people as the creator of final products.
23Rowan Curran is with the research and advisory company Forrester.
24He said AI tools should speed up some office work much like using word processors and spell checkers.
25Curran said, "It's not like we're talking about having a large language model just generate an entire marketing campaign and have that launch without expert senior marketers and all kinds of other controls."
26The growing interest in AI tools among the public has fueled growing competition among technology companies Microsoft, Amazon and Google.
27Microsoft announced earlier this year it was investing billions more dollars into its partnership with OpenAI.
28Google is adding Bard chatbot to its search engine.
29And Amazon started working with Hugging Face to develop Bloom, a competitor to ChatGPT.
30I'm Ashley Thompson.
1More American businesses are starting to use artificial intelligence (AI) tools to come up with new ideas and to deal with customers. 2Mattel is known for making children's toys. The company recently used an AI image generator called DALL-E to come up with ideas for new Hot Wheels toy cars. 3The used vehicle seller CarMax is using ChatGPT to gather thousands of customer comments. The social media service Snapchat has added a chatbot to its messaging service. And Instacart, a delivery service, now uses ChatGPT to answer food questions. 4Even the Coca-Cola company plans to use AI to help create new marketing content. It has not said exactly how it plans to use the technology. But the move shows that businesses are under pressure to use the tools that many of their employees and customers are already trying on their own. 5"We must embrace the risks," Coca-Cola CEO James Quincey said in a video announcing a partnership with OpenAI - maker of both DALL-E and ChatGPT. 6Some experts warn that businesses should carefully consider possible harms to customers, society, and their own companies before choosing to use AI tools in the workplace. 7Claire Leibowicz is with The Partnership on AI, a nonprofit group. The group recently released recommendations for companies producing AI-generated images, audio and other media. 8"I want people to think deeply before deploying this technology," Leibowicz said. "They should play around... but we should also think, what purpose are these tools serving in the first place?" 9There is a reason for the concern. 10While text generators like ChatGPT can make the process of writing emails and marketing documents faster and easier, they also appear to present misinformation as fact. 11And image generators like DALL-E are trained in copying widely available digital art and photography. This has raised copyright concerns from the creators of those works. 12"For companies that are really in the creative industry, if they want to make sure that they have copyright protection for those models, that's still an open question," said Anna Gressel. She is with the law firm Debevoise & Plimpton, which advises businesses on how to use AI. 13Gressel said it is safer to use AI tools as a "thought partner" but still people as the creator of final products. 14Rowan Curran is with the research and advisory company Forrester. He said AI tools should speed up some office work much like using word processors and spell checkers. 15Curran said, "It's not like we're talking about having a large language model just generate an entire marketing campaign and have that launch without expert senior marketers and all kinds of other controls." 16The growing interest in AI tools among the public has fueled growing competition among technology companies Microsoft, Amazon and Google. 17Microsoft announced earlier this year it was investing billions more dollars into its partnership with OpenAI. Google is adding Bard chatbot to its search engine. And Amazon started working with Hugging Face to develop Bloom, a competitor to ChatGPT. 18I'm Ashley Thompson. 19The Associated Press reported this story. Hai Do adapted the story for Learning English. 20______________________________________________________________________ 21Words in This Story 22customer - n. someone who buys goods or services from a business 23content - n. ideas, facts, or images in a book, article, document... 24embrace - v. to accept something readily 25society - n. people in a community or country 26copyright - n. the legal right to a book, recording, etc... for a certain period of time 27generate - v. to produce something